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Tuesday, July 25, 2017

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[Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You

Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. But choose wisely–settling for a “good enough” solution could do more harm than good.

[Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution, particularly those who are attempting it on a global scale.

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