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Monday, September 25, 2017

Archives for December 2015

The 2015 State of B2B Marketing: New Research from Salesforce

It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers. Now… The post The 2015 State of B2B Marketing: New Research from Salesforce appeared first on Salesforce Marketing

A Glimpse of Email’s Rich Content Future: Email Carousels

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will… The post A Glimpse of Email’s Rich Content Future: Email Carousels appeared first on Salesforce

6 Retail Email Marketing Priorities for 2015

For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get… The post 6 Retail Email Marketing Priorities for 2015 appeared first on Salesforce Marketing Cloud

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