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Monday, September 25, 2017

Affiliate Marketing

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[Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You

Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. But choose wisely–settling for a “good enough” solution could do more harm than good.

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[Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution, particularly those who are attempting it on a global scale.

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4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. From the sense of community they instill, to having the best possible rates and fees, to the personalized nature of each employee-customer interaction, it goes without saying that

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. Today, more and more people conduct research online instead of

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I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”

Author: James New Warning! — Terminator: Genisys spoilers ahead… In the latest Terminator movie (Terminator: Genisys), Arnold Schwarzenegger turns out to be the good guy. Well, the good machine. He has been reprogrammed to protect Sarah Connor from other machines that come from the future to prevent her from having a son who will stop the

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5 Vital Strategies for a Successful Marketing Automation Implementation

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building

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