Having a great online marketing tool is as important as creating and implementing a great marketing strategy. As digital marketing professionals, we all understand the significance of great marketing tool which can provide us complete authentic data about the performance of websites on search engine (Paid or Organic). SEMrush is one such online marketing tool
Search Engine Marketing
In last few years, growth rate of social media has been monstrous. Size of active users is growing at phenomenal rate and easy availability of internet and smart phones will only increase it further. Due to the huge number of users on social networks, it necessary for the companies to make their presence felt on
What is a Keyword? When you go to a restaurant, isn’t it more convenient to just ask the waiter for the available options rather than going through an exhaustive menu and finding eventually that what you want is over? Or better still you could just ask the waiter what soups he or she would recommend.
Appleton Estate Rum, a subsidiary of J. Wary & Nephew Limited, is one of the oldest rum producers in Jamaica, USA. They have long history of more than 265 years and a heritage of crafting one of the finest rums in “the Heart of Jamaica”. Over these years, Appleton Estate has developed unique distillation and
Uber Technologies Inc. (stylized as U B E R) is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows smart-phone customers to submit a trip request which is furthus routed to Uber drivers who use their own cars. By May 28,
What is Quality Score? Quality score is metric recorded in Google AdWords which shapes your Ad Rank, and also determines the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive. Why is Quality Score Important?
Adidas is one of the topmost sports brands around the globe, having a wide and different product portfolio that spans from apparel as well as footwear for international players to premium fashion apparel as well as authentic steetwear. The company, headquartered in Germany, mainly focuses on five global priorities: Training, Football, Basketball, Running and the
Search engine optimization and search engine marketing, it can be a confusing concept to grasp. Are they same or is there any difference between them? Both terms frequently used interchangeably, which makes this confusion worse. In terms of digital marketing it is very important to understand the difference between the two terms SEO & SEM.
Google AdWords Keywords are the foundation of any successful AdWords campaign. You can write the most enticing ads, but if you don’t manage to put your ads in front of the right customer, your efforts will go in vain. Choosing the right