Twitter which is a free social networking micro blogging service which allows registered members to broadcast short posts called tweets.Twitter members can broadcast tweets and follow other users tweets by using multiple platforms and devices.
Twitter,which may include hyperlinks,are limited to 140 characters,due to the constraints of Twitter’s Short Message Service(SMS) delivery system.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and launched by July 2006. The service rapidly gained worldwide popularity, with more than 100 million users who in 2012 posted 340 million tweets per day.The service also handled 1.6 billion search queries per day.In 2013 Twitter was one of the ten most-visited websites, and has been described as “the SMS of the Internet”.As of May 2015, Twitter has more than 500 million users, out of which more than 302 million are active users.
Some Twitter Terminology :-
- Tweet One posted message on Twitter.
- Author-The person posting the tweet.
- Followers-The people receiving the tweet through an opt-in subscription
- Following-Those people that read someone’s tweets
- Favorite-Mark Someone’s Tweet as a favorite
- Retweet-When you tweet someone else tweet
- Timeline-the set of posts that are made
- Shoutout-Sharing someone’s handle to your followers
- Hashtag- A topic tag,created by adding #before a word
- Twitterati-famous people who use twitter
- Trends-Most shared tweets & topics
- Tweetup-meeting someone in person with whom you met via twitter,or meeting someone in person with communicated via Twitter.
Firsts on Twitter:-
There were also numerous firsts on Twitter in 2015. The Indian government’s Make in India campaign became the non-US brand to get its own Twitter emoji in the form of a lion. India’s most famous monument, the Taj Mahal, started its own Twitter account on Independence Day. To keep up with the country’s cricket craze, Twitter created special cricket timelines for the World Cup and IPL, using the hashtags #CWC2015 and #IPL2015.
A word, phrase or topic that is mentioned at a greater rate than others is said to be a “trending topic”.
Trending topics become popular either through a concerted effort by users, or because of an event that prompts people to talk about a specific topic.
These topics help Twitter and their users to understand what is happening in the world and what people’s opinions are about it.
Trending topics are sometimes the result of concerted efforts and manipulations by preteen and teenaged fans of certain celebrities or cultural phenomena, particularly musicians like Lady Gaga (known as Little Monsters), Justin Bieber(Beliebers), and One Direction (Directioners), and fans of the Twilight (Twihards), Rihanna fans (Rih Navy), and Harry Potter(Potterheads) novels.
Twitter has altered the trend algorithm in the past to prevent manipulation of this type, with limited success.
The most popular trending topics are shown in a sidebar on the Twitter home page – either the most popular topics globally, or the local trending topics .
There have been controversies surrounding Twitter trending topics: Twitter has censored hashtags that other users found offensive. Twitter censored the #Thatsafrican and #thingsdarkiessay hashtags after users complained that they found the hashtags offensive. There are allegations that Twitter removed #NaMOinHyd from the trending list and added an Indian National Congress-sponsored hashtag.
The top Twitter trends from India in 2015 :-
From organising relief and rescue during the Chennai floods, to discussing politics during the state elections in Delhi and Bihar, Twitter was put to many novel uses in India in 2015. Through the year, Twitter was the go-to platform for breaking news, politics, sports and natural disasters.
The most re-tweeted tweet:-
The cinema-obsessed country’s most retweeted tweet was Bollywood superstar Shah Rukh Khan’s selfie with former One Direction member Zayn Malik at the Asian Awards in London in April. Internationally too, this honour belonged to One Direction member Harry Styles wishing Malik goodbye after his departure.
Amitabh Bacchan’s Twitter handle remains the most followed one with 18.1 million followers. With 16.4 million followers, the Prime Minister is close to Shah Rukh Khan, who is number two on Twitter with 16.5 million followers, according to the ‘Year On Twitter 2015′ report. The fourth and fifth spots are occupied by the other two Khans. Aamir Khan has 15.5 million followers while Salman Khan is half a million short than him.
PM Narendra Modi’s followers on Twitter has increased by four times to reach 16.4 million since taking office last year.
The most influential moments were the Cricket World Cup #INDvsPAK match, DelhiElections, HappyDiwali, ChennaiRains, and Independence Day.
Twitter was also used as a platform to provide reports, disseminate critical information and coordinate local relief efforts during the record-breaking Chennai floods. Local citizens sent over 1.4 million tweets using #ChennaiRains, #ChennaiFloods and #ChennaiRainsHelp hashtags to crowdsource assistance and help each other through this natural disaster.
With 9 million tweets, the most popular hashtag of the year was dedicated to the cricket carnival Indian Premier League, namely #IPL. Known for being social media savvy, Modi had also pushed the #SelfieWithDaughter campaign on Twitter, which became the second-most popular hashtag of the year. Originally started by the Haryana state government to build awareness about the rights of the girl child, it got over 375,000 tweets.
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