B2C marketers’ budget priorities in 2015 are simple: social, social, and more social. More than 2,800 B2C marketers have spoken, and made it clear that the lion’s share of increasing spend this year are going to the socialsphere. To be… The post New Research from 2,800 B2C Marketers appeared first on Salesforce Marketing Cloud Blog.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers. Now… The post The 2015 State of B2B Marketing: New Research from Salesforce appeared first on Salesforce Marketing
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will… The post A Glimpse of Email’s Rich Content Future: Email Carousels appeared first on Salesforce
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get… The post 6 Retail Email Marketing Priorities for 2015 appeared first on Salesforce Marketing Cloud
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional… The post The Rise of Subject Line Designers? appeared first on Salesforce Marketing Cloud Blog.
As we jump in to Salesforce Marketing Cloud’s second release of the new year, we are excited to announce the unveiling of a new product, more exciting features, and talk about how we are getting back to our strength in email marketing… The post The 02 Release Is Now Live in the Marketing Cloud appeared first on
According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … The post Email Segmentation: Moving Your Strategy From Basic to Best appeared first on Salesforce
This article was originally published on VentureBeat. Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every audience,… The post Why Email Marketing Is Still in Style — And Thriving appeared first on
As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic. As a result, email providers and readers… The post 5 Mistakes That Will Send You to the Spam Folder appeared first on
Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to pack an event, Tim Watson, founder of email marketing consultancy Zettasphere, asked me and eight other email marketing experts… The post Using Email Marketing for Events: Advice from 10 Experts appeared first on Salesforce