TL;DR:You can beat referral spam via filters in Google Analytics – but you will also have to read on to find out how to set them up. So what is referrer spam? Over the course of 2015, we have seen a rise in “Referrer Spam” being tracked within Google Analytics. This has come in
Search Engine Marketing
We saw some great client results here at Return On Digital over the Black Friday and Cyber Weekend, with even some clients having their best November on record. It was reported just before the eRetailer’s Weekend Of Dreams, that over £1bn would be spent on Black Friday alone, and it absolutely smashed it! To add
As we look to strike a balance between quality content, SEO and user experience – we must now factor in that tabbed content may no longer carry the value it once did in Google’s algorithmic eyes. And just for the sake of it, we have done this blog post in tabs… The Issue The Experiment
I know what you’re thinking; “Christmas cards in the shops already?! It’s not even November”. Sure, this can be annoying as a consumer, but when you’re the business owner, Christmas should have been on your radar months ago, and I mean months ago. But before we talk about Christmas, we should really pay attention to
For many brands and marketers, Reddit is literally a graveyard. And that isn’t exaggerating. Reddit users are notorious for their brutality in attacking corporate invasions of their community, and highly adept at spotting infiltrators from far away. Rather than being chastised and humiliated by a community of vocal users, most brands will likely choose to
In July, a Facebook spokesperson announced to Buzzfeed News that it would be bringing a brand new shopping feature to its business Pages, allowing brands to showcase their products in a dedicated ‘Shop’ section on their Page, with plans in place for Facebook users to purchase directly through the social network. Last week, testing was
Are you prepared for Black Friday on 27th November? If not, you should be. This is a chance for your eCommerce website to capitalise on one of the busiest shopping weekends in the year – from Black Friday through to Cyber Monday – and ditch any unwanted stock you have in the run-up to Christmas.
Google revealed its new redesigned logo yesterday taking the brand’s aesthetic in a more fun and bold direction. Their new typeface Product Sans looks good on both mobile and desktop and is a refreshing change to the old logo’s sharp turns and edges. But what would other famous logos look like with the new Google redesign?
Recently I was invited down to a blogger workshop hosted by Pinterest to learn about how to get the best out of the platform and how to unleash my pinning potential. I’m a self-confessed Pinterest addict, regularly using it to: bookmark recipes that I will inevitably turn into #PinterestFails; plan extravagant renovations for my future
The eCommerce marketplace is no different to a brick and mortar store when it comes to end of season sales and flash promotions. But the tactics employed to market and promote online flash sales are specific to the digital arena and have a huge impact on the success of an event. We’ve identified the specific